Welcome to Palace Jewelry & Loan!
• Family owned and operated since 1958, our Company is not just bricks and mortar, computers and signs. It’s people working together to serve the customers and each other. That is our philosophy. While our Company today hardly resembles our first small store on Commercial Row, our early values still remain.
• Our beginnings…
• In March of 1958, Dennis and Joan Mack started on the road to business success by purchasing a tiny gift shop with a pawn license, on East Commercial Row in Reno, Nevada, by the name of Palace Jewelry & Loan Company.
• Soon thereafter, a merger with Royal and Madeline Goodsell, Joan’s parents, took place, forming a most compatible and enduring partnership.
• After over 50 years, two moves and three expansions, “The Palace” stands apart and above in individuality and vision. The location may have changed, but the philosophy remains the same…
• “Even with a store full of treasures, none are so valued as our customers and employees.”
• We are now located at 300 North Virginia Street, Reno, Nevada 89501! Right across the street from the Eldorado Hotel and Casino with Free parking right behind the store.
Find the jewelry that's right for you! At Palace Jewelry & Loan, we provide customers with a wide selection of certified loose diamonds, wedding bands, bracelets, and engagement rings.
We have a beautiful array of diamonds in many sizes and shapes, colored stone rings, pendants, and earrings. Come see us for a great anniversary gift, birthday surprise, or wedding present!
Here at Palace Jewelry and Loan we have a great selection of Luxury watches. We carry brands such as Omega, Rolex, Breitling, Cartier, Piaget, and many more at any given time.
We carry over 100 firearms at any given time. We are a licensed FFL dealer. If you are out of state and wish to purchase a firearm, it has to be a legal firearm for the state you reside in. We have to ship the firearm to a licensed FFL dealer in the area you live in. In most cases, we ship next day air. We do not ship on Friday, Saturdays or Sundays.
Gold, Silver, Platinum, Electronics, Tools, Firearms, and More!